Freelance Shopify & Web Developer

Practical Shopify development for growing online stores.

I design, build and improve Shopify stores, from theme setup and custom sections to ongoing development, SEO and Klaviyo. You work directly with me from the first conversation through to launch.

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  • Theme or custom builds
  • Direct freelancer support
  • Clear, practical advice
Shopify-focused development
Themes tailored to your brand
SEO & performance considered
Direct support from me

Working With Me

A developer you can work with directly.

I’m a freelance developer, so the person you speak to is the person doing the work. I keep communication straightforward and adapt my approach to your store, priorities and budget.

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The right approach for your store

That might mean adapting a strong Shopify theme, improving what you already have, or building something more bespoke where it adds real value.

Clear advice without the hard sell

I’ll explain what I recommend, why it suits the project and where your budget is best spent, without adding work you do not need.

Support beyond the initial build

I can continue helping with improvements, new sections, technical fixes and the day-to-day development work that comes after launch.

Services

Shopify development, without the agency runaround.

Flexible support for new builds, existing-store improvements and ongoing development.

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A Practical Approach

Start with what your store actually needs.

Where projects go wrong

A full rebuild, another app or more custom code is not always the answer. It is easy to spend money before the real problem has been identified.

How I approach it

I start with your existing setup, goals and budget, then recommend the most sensible route. That might be a theme adjustment, custom development or a larger rebuild.

How It Works

From first call to live site.

  1. Step 01

    Free discovery call

    We talk through your store, what is not working and what you want to achieve.

  2. Step 02

    Recommendation and quote

    I outline the approach, scope, cost and any choices you need to make before work begins.

  3. Step 03

    Development and feedback

    I build or improve the store, keep you updated and give you clear opportunities to review the work.

  4. Step 04

    Testing, launch and support

    I test the work, help with launch and remain available if you need further development afterwards.

Recent work

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Selected clients

Brands I’ve worked with.

Client Feedback

What clients say about working with me.

Tom did a fantastic job uplifting my Shopify website, fixing issues, redesigning features and providing useful tips. I hired several other freelancers before Tom who wasted my time and couldn't complete the work. Tom came in and instantly understood the task and premium standards I was looking for.
— Oki, Afro Health
Tom has worked with us on a number of major website projects. Each time he has delivered above and beyond the brief, and the results have exceeded expectations. He created custom pages that reflect our brand identity, joined meetings to refine ideas, and ensured every detail aligned with our vision. We’ve seen improved conversion rates, SEO rankings, and increased organic traffic.
— Emma, HotteaMama
Great communication and went above and beyond. Highly recommend. Thank you!
— Emily, Brickhouse Beauty

Need a developer you can speak to directly?

Tell me what you are working on and I’ll give you an honest view of how I can help.

Book a Consultation →