The right approach for your store
That might mean adapting a strong Shopify theme, improving what you already have, or building something more bespoke where it adds real value.
Freelance Shopify & Web Developer
Practical Shopify development for growing online stores.
I design, build and improve Shopify stores, from theme setup and custom sections to ongoing development, SEO and Klaviyo. You work directly with me from the first conversation through to launch.
- Theme or custom builds
- Direct freelancer support
- Clear, practical advice
Working With Me
A developer you can work with directly.
I’m a freelance developer, so the person you speak to is the person doing the work. I keep communication straightforward and adapt my approach to your store, priorities and budget.
Clear advice without the hard sell
I’ll explain what I recommend, why it suits the project and where your budget is best spent, without adding work you do not need.
Support beyond the initial build
I can continue helping with improvements, new sections, technical fixes and the day-to-day development work that comes after launch.
Services
Shopify and web development, without the agency runaround.
Flexible support for new builds, existing-store improvements and ongoing development.
Core Service
Shopify Development
New store builds, theme development and custom Liquid sections, using the right approach for your goals and budget.
Customisation
Shopify Customisation
Practical theme changes, new functionality and custom sections for an existing Shopify store.
SEO
Shopify SEO
Technical and on-page improvements that take Shopify’s structure and limitations into account.
Store Setup
Shopify Store Setup
Help setting up a new Shopify store or moving an existing business onto the platform.
Klaviyo
Email Marketing
Klaviyo setup, email templates and automated flows for Shopify stores.
Web Development
Web Development
Web development outside Shopify for projects where my experience is a good fit.
A Practical Approach
Start with what your store actually needs.
Where projects go wrong
A full rebuild, another app or more custom code is not always the answer. It is easy to spend money before the real problem has been identified.
How I approach it
I start with your existing setup, goals and budget, then recommend the most sensible route. That might be a theme adjustment, custom development or a larger rebuild.
How It Works
From first call to live site.
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Step 01
Free discovery call
We talk through your store, what is not working and what you want to achieve.
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Step 02
Recommendation and quote
I outline the approach, scope, cost and any choices you need to make before work begins.
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Step 03
Development and feedback
I build or improve the store, keep you updated and give you clear opportunities to review the work.
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Step 04
Testing, launch and support
I test the work, help with launch and remain available if you need further development afterwards.
Selected clients
Brands I’ve worked with.
Client Feedback
What clients say about working with me.
Need a developer you can speak to directly?
Tell me what you are working on and I’ll give you an honest view of how I can help.